Corporate Social Investments: A Gold Mine for Councils?
Corporate social investments are the concrete result of the principle of corporate social responsibility which has become a catch phrase for companies of recent, both national and multinational. From telecommunication companies through the petroleum sector, banks and micro- financial institutions, to food processing companies, no one is left out. What is corporate social responsibility and who does what in this guise? How do or can councils benefit from corporate social responsibility? In the following paper, we attempt an answer. An information technology centre here, book donations there, a well to a community here, bridges built in a neighbourhood there, community assembly, worship and sports grounds, all bearing the conspicuous stamp of a given corporation and done with the most intense publicity, and these to the greatest satisfaction of a mayor here or there, since these corporations’ social investments fall in line with the council’s mission. According to some authors, corpor...