Free Cameroon Now

Corporate social investments are the concrete result of the principle of corporate social responsibility which has become a catch phrase for companies of recent, both national and multinational. From telecommunication companies through the petroleum sector, banks and micro- financial institutions, to food processing companies, no one is left out. What is corporate social responsibility and who does what in this guise? How do or can councils benefit from corporate social responsibility? In the following paper, we attempt an answer. An information technology centre here, book donations there, a well to a community here, bridges built in a neighbourhood there, community assembly, worship and sports grounds, all bearing the conspicuous stamp of a given corporation and done with the most intense publicity, and these to the greatest satisfaction of a mayor here or there, since these corporations’ social investments fall in line with the council’s mission. According to some authors, corpor...

After 21 years in the cold, Guinness Cameroun SA has returned to bear the flag of the Mt Cameroun Race which it christened “The Race of Hope”. This was announced during the signing of a convention linking the international brewery giant (owned by Diageo PLC, a South African Company) and the Cameroun athletics federation, on August 26, 2013 at the Yaounde Hilton Hotel. Present to witness the signing ceremony were the minister of sports and physical education, Adoum Garoua, the president of the national Olympic and sports committee, Kalkaba Malboum, football icon, Roger Milla, and emblematic mountaineer, Sarah Lyonga Etonge. The sports minister hailed the accord as a decisive turn in the public/private partnership in sports which he sees as the way forward for Cameroon to come out of the crises of sponsorship in the national sports movement. He called for other disciplines to follow suit and contract sponsorship deals with private sector operators and called for the socio-cultural asp...