Guinness resumes Mt Cameroon race sponsorship
After 21 years in the cold, Guinness Cameroun SA has returned to bear the flag of the Mt Cameroun Race which it christened “The Race of Hope”. This was announced during the signing of a convention linking the international brewery giant (owned by Diageo PLC, a South African Company) and the Cameroun athletics federation, on August 26, 2013 at the Yaounde Hilton Hotel. Present to witness the signing ceremony were the minister of sports and physical education, Adoum Garoua, the president of the national Olympic and sports committee, Kalkaba Malboum, football icon, Roger Milla, and emblematic mountaineer, Sarah Lyonga Etonge. The sports minister hailed the accord as a decisive turn in the public/private partnership in sports which he sees as the way forward for Cameroon to come out of the crises of sponsorship in the national sports movement. He called for other disciplines to follow suit and contract sponsorship deals with private sector operators and called for the socio-cultural asp